CURRICULUM / WEEK
Audience
Understand an audience through real tensions, language, and context instead of decorative personas.
Focus
Understand an audience through real tensions, language, and context instead of decorative personas.
Exercise
Collect five recent audience statements, mark the moments where desire and resistance meet, and turn those patterns into questions for two short conversations.
Take-away
A compact audience map containing observed language, unresolved tensions, relevant cultural signals, and clear limits on what the evidence can support, ready to guide positioning without pretending a small study represents everyone.