PROGRAM / SIX WEEKS
A cohort for making sharper choices, together.
A six-week practice for independent creatives with one live project. Each week combines a focused live session, a field prompt and small-group critique, then applies the work to the same project. Start with a brief, test a position and develop a direction you can keep working on.
Week 01: turn a project into a brief.
Authored teaching example, not student work.
01
Pick one project
Teaching example: an independent illustrator wants to work with small hospitality teams. Choose a comparable live project of your own.
02
Name the tension
The studio lists many styles; cafe owners need a recognisable launch. Write the audience’s decision, rather than another service list.
03
Choose a boundary
In this example, the offer covers a launch identity, not ongoing marketing. Name one useful constraint and one thing the project will not do.
04
Draft the brief
“Help a new cafe become recognisable before opening week.” Test whether another studio could reuse the sentence unchanged; refine it until the choice is clear.
Bring a current creative project: a studio repositioning, a new offer, a campaign platform or a body of work that needs a clearer through-line. You do not need a finished strategy. Bring an early draft, time for field practice and a willingness to discuss the work with peers.
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