Six weeks. One stronger point of view.

Separate the change you want to make from the services you happen to sell.

Understand an audience through real tensions, language, and context instead of decorative personas.

Turn evidence and conviction into a position that helps people choose.

Generate ideas that express the position through a felt experience rather than louder claims.

Make critique a repeatable practice that protects intent while improving execution.

Apply the full strategy to one project and define the next credible move.