CURRICULUM / WEEK
Clarity
Separate the change you want to make from the services you happen to sell.
Focus
Separate the change you want to make from the services you happen to sell.
Exercise
Bring one live project and map its audience tension, your belief, and the decision the work should unlock; then cut every phrase that could belong to any competitor.
Take-away
A one-page clarity brief with a sharp problem, a chosen perspective, three useful constraints, and a sentence your collaborators can use to judge the next round of work.