CURRICULUM / WEEK
Ideation
Generate ideas that express the position through a felt experience rather than louder claims.
Focus
Generate ideas that express the position through a felt experience rather than louder claims.
Exercise
Translate one strategic tension into ten contrasts, combine the least obvious pairs, and prototype three routes using words, images, sequence, and participation. Critique each route for relevance, surprise, and ability to travel across formats.
Take-away
One selected creative territory, two credible alternates, a bank of provocations, and a written reason the chosen route can carry the strategy into real work.