JOURNAL / NOTE

A point of view is a decision

A point of view is a decision

A point of view is a decision

Positioning becomes useful when it rules something out.

A clear point of view is more than an attractive sentence. It chooses a tension, names what matters, and gives the team a standard for saying no. Start by listing the decisions your current positioning cannot help you make. Then write the smallest belief strong enough to change those decisions.

A clear point of view is more than an attractive sentence. It chooses a tension, names what matters, and gives the team a standard for saying no. Start by listing the decisions your current positioning cannot help you make. Then write the smallest belief strong enough to change those decisions.

A clear point of view is more than an attractive sentence. It chooses a tension, names what matters, and gives the team a standard for saying no. Start by listing the decisions your current positioning cannot help you make. Then write the smallest belief strong enough to change those decisions.

FIELD PROMPT · Write one decision your current strategy cannot make. What belief would make that choice clearer?

MARGIN SCHOOL

MARGIN SCHOOL

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